Modern design makes an integral part of the national identity and daily life of each Dane. Many Danish products grew to symbols or archetypes of the 19th Century design and since 40ies and 50ies the concept of Danish Design has become a part of every-day language used by designers and artists as an equivalent of label goods.
BoConcept shop in Wrocław
50-424 Wrocław, ul. Krakowska 31, tel. (0)71-792-52-13, wroclaw@boconcept.pl
Within the Lower Silesian Province, we are the sole representatives of the well-known and appreciated Danish Company, BoConcept. We are pleased to present the latest collection of this Company, including furniture and domestic interior decoration items representing a highly refined taste and craftsmanship of the highest quality.
Photo reportage of the event, presenting a new collection of BoConcept 2010.
Arne Jacobsen and Poul Henningsen, the world famous creators, have introduced the Kingdom of Denmark to a group of these countries where art and design of the highest standard has become an integral part of daily life of its inhabitants. Due to the reasonable policy of authorities and non-government organizations all people involved in arts, designing or handicraftfound in Denmark an exceptionally good climate and material resources for the their imaginative and original creativity.
Everywhere well, but at home best
This Polish saying not only confirms the well-known truth but also illustrates the attitude Polish people have to their homes. These however are not only Poles who cherish the comfort of their apartments. The Danes use to say: “Hjem, kaere hjem” or “Ost vest hjemme bedst” which means “Home, sweet home” or “East or West, home is the best”. In every corner of the world home seems to evoke similar emotions, though its interior can have various forms, depending on locality. While furnishing their homes, Danes value simplicity and functionality but at the same time they like innovations deeply rooted in the tradition. Such a concept gained an international reputation, due to its universalism and practical application. It refers not only to the interior decoration but to design and architecture in general.
As a concept, the Danish Design became the synonym of the characteristic, premium style, marked by classic beauty and universalism. The BoConcept Company is one of these companies that though its international activity in numerous countries makes available the benefits of Danish design to their inhabitants.
A man’s house is his castle
The above universal and at the same time individual approach of the BoConcept Company to its customers gave rise to the Company’s international success. As indicated by the name of the Company — with “Bo” meaning “live in” and “Concept” standing simply for an idea, creative solution or just a concept — its paramount standards are the ingeniousness, innovativeness and the elasticity. From the practical point of view these values mean the possibility of developing an individual concept of furnishing your own apartment.
BoConcept offers the acrobatic furniture, designed to suit individual expectations even of these who frequently change their minds. What can we change by ourselves? Well, apart from the whole palette of colors, varnishes and veneers we may choose between various doors, panels, fixtures, etc. As a result, after supplementing with a few modules, a small TV table may evolve into a large bookshelf. A double couch may change into the rest-oasis for the whole family.
How do we accomplish this metamorphosis? It is easy. The Company offers the so called module furniture, which make the basic product of the Company. We may spread the wings of our imagination, raise our architect instincts and begin to compose the ideal set of furniture. And so the module product, “Indivia” couch, can be supplemented by the legs of your choice, by stuffing, arms and cover to your liking. You can choose you favorite color and fabric. You may “charm into being” in that way an entirely different piece of furniture that fully satisfies your tastes. In case of the couch there are all together 27000 possible combinations! The whole designing process can take place at your home, as the Company makes available the special computer program, to be downloaded from the Company’s website. Those preferring more traditional way of shopping will easily find the ready furniture sets because they will find also such an offer in the BoConcept net of shops.
All road lead to…
BoConcept® is the brand name of Denmark’s most global retail furniture chain with more than 210 BoConcept Brand Stores and 133 BoConcept Studios in 44 countries. Our first Store was established in Paris in 1993 year. Currently we open